Moments worth remembering

We bring the world's finest non‑alcoholic beverages to Japan.

Curating and distributing exceptional beverages from Europe and the USA for a new generation of drinkers.

About Nona

Everyone deserves access to extraordinary beverages, regardless of their choice to drink alcohol.

Founded in Tokyo, Nona carefully selects and imports the world's finest non-alcoholic brands. We partner directly with producers across Europe and the United States, bringing their exceptional creations to discerning consumers, restaurants, and retailers across Japan.

Mission

To improve the quality of life for everyone in Japan by providing access to exceptional tastes and experiences — carefully curated from the world’s best producers.

Vision

To become Japan’s No.1 provider of non-alcoholic and wellness beverages.

Values

  • Live Fully — Celebrating life’s moments without compromise, alcohol-free.
  • Quality Without Compromise — Only the finest beverages, carefully selected from the world’s best producers.
  • Empower & Uplift — Making wellness-driven choices accessible to everyone.

Our Services

From wholesale distribution to direct-to-consumer e-commerce, we serve every channel.

01

Distribution &
Wholesale

We partner with restaurants, hotels, bars, and retailers across Japan. Our distribution network ensures reliable supply chains, temperature-controlled logistics, and dedicated account management.

RestaurantsHotelsBarsRetailers
Partner with us
02E-Commerce

Nona Select

Our curated e-commerce platform brings the world's finest non-alcoholic beverages directly to your door. Explore handpicked collections with expert tasting notes and food pairings.

Curated selectionNationwide delivery
Visit Nona Select

Our Portfolio

Sourced from the world's best producers.

Explore collection

Proxy Wines

Complex, wine-style beverages crafted from scratch with fruits, teas, spices, and botanicals — a category of their own.

Non-Alcoholic Wines

Premium dealcoholized wines from renowned European vineyards.

Non-Alcoholic Spirits

Botanical distillates and spirit alternatives crafted for complex cocktails.

Non-Alcoholic Beers

Craft brews with full flavor and zero compromise on taste.

Functional Beverages

Adaptogens, botanicals, and wellness-forward drinks for modern lifestyles.

Aperitifs & Mixers

Sophisticated aperitif alternatives and premium cocktail mixers.

Get in Touch

Let's work together.

Whether you're a restaurant, hotel, retailer, or brand looking to enter the Japanese market — we'd love to hear from you.

Location

Tokyo, Japan

We're not quite ready to receive inquiries yet, but we'll be up and running soon. Thank you for your patience!