We bring the world's finest non‑alcoholic beverages to Japan.
Curating and distributing exceptional beverages from Europe and the USA for a new generation of drinkers.
/ About Nona
Everyone deserves extraordinary beverages.
Founded in Tokyo, Nona carefully selects and imports the world's finest non-alcoholic brands. We partner directly with producers across Europe and the United States, bringing their exceptional creations to discerning consumers, restaurants, and retailers across Japan.
6+
Product Categories
No.1
Vision for Japan
Mission
To improve the quality of life for everyone in Japan by providing access to exceptional tastes and experiences — carefully curated from the world's best producers.
Vision
To become Japan's No.1 provider of non-alcoholic and wellness beverages.
Values
- Live Fully — Celebrating life's moments without compromise, alcohol-free.
- Quality Without Compromise — Only the finest beverages, carefully selected from the world's best producers.
- Empower & Uplift — Making wellness-driven choices accessible to everyone.
/ Our Services
From wholesale to direct-to-consumer, we serve every channel.
Distribution & Wholesale
We partner with restaurants, hotels, bars, and retailers across Japan. Our distribution network ensures reliable supply chains, temperature-controlled logistics, and dedicated account management.
Nona Select
E-CommerceOur curated e-commerce platform brings the world's finest non-alcoholic beverages directly to your door. Explore handpicked collections with expert tasting notes and food pairings.
/ Our Portfolio
Sourced from the world's best producers.
Proxy Wines
Complex, wine-style beverages crafted from scratch with fruits, teas, spices, and botanicals — a category of their own.
De-Alcoholized Wines
Premium dealcoholized wines from renowned European and American vineyards.
Non-Alcoholic Spirits
Botanical distillates and spirit alternatives crafted for complex cocktails.
Non-Alcoholic Beers
Craft brews with full flavor and zero compromise on taste.
Functional Beverages
Adaptogens, botanicals, and wellness-forward drinks for modern lifestyles.
Aperitifs & Mixers
Sophisticated aperitif alternatives and premium cocktail mixers.
/ Get in Touch
Let's work together.
Whether you're a restaurant, hotel, retailer, or brand looking to enter the Japanese market — we'd love to hear from you.
We're not quite ready to receive inquiries yet, but we'll be up and running soon. Thank you for your patience!