Moments worth remembering
We bring the world's finest non‑alcoholic beverages to Japan.
Curating and distributing exceptional beverages from Europe and the USA for a new generation of drinkers.
About Nona
Everyone deserves access to extraordinary beverages, regardless of their choice to drink alcohol.
Founded in Tokyo, Nona carefully selects and imports the world's finest non-alcoholic brands. We partner directly with producers across Europe and the United States, bringing their exceptional creations to discerning consumers, restaurants, and retailers across Japan.
Mission
To improve the quality of life for everyone in Japan by providing access to exceptional tastes and experiences — carefully curated from the world’s best producers.
Vision
To become Japan’s No.1 provider of non-alcoholic and wellness beverages.
Values
- Live Fully — Celebrating life’s moments without compromise, alcohol-free.
- Quality Without Compromise — Only the finest beverages, carefully selected from the world’s best producers.
- Empower & Uplift — Making wellness-driven choices accessible to everyone.
Our Services
From wholesale distribution to direct-to-consumer e-commerce, we serve every channel.
Distribution &
Wholesale
We partner with restaurants, hotels, bars, and retailers across Japan. Our distribution network ensures reliable supply chains, temperature-controlled logistics, and dedicated account management.
Nona Select
Our curated e-commerce platform brings the world's finest non-alcoholic beverages directly to your door. Explore handpicked collections with expert tasting notes and food pairings.
Our Portfolio
Sourced from the world's best producers.
Proxy Wines
Complex, wine-style beverages crafted from scratch with fruits, teas, spices, and botanicals — a category of their own.
Non-Alcoholic Wines
Premium dealcoholized wines from renowned European vineyards.
Non-Alcoholic Spirits
Botanical distillates and spirit alternatives crafted for complex cocktails.
Non-Alcoholic Beers
Craft brews with full flavor and zero compromise on taste.
Functional Beverages
Adaptogens, botanicals, and wellness-forward drinks for modern lifestyles.
Aperitifs & Mixers
Sophisticated aperitif alternatives and premium cocktail mixers.
Get in Touch
Let's work together.
Whether you're a restaurant, hotel, retailer, or brand looking to enter the Japanese market — we'd love to hear from you.
Location
Tokyo, Japan
We're not quite ready to receive inquiries yet, but we'll be up and running soon. Thank you for your patience!